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Nexus Studios Launches “Magic Carpet” For Hp

When it comes to education, printing is an invaluable tool in helping children retain and absorb learning materials.

In fact, according to a recent HP survey, 82% of parents believe that home printing makes them better homeschoolers. To spread the message of the benefits of learning with printing, HP is launching “Magic Carpet,” a spot that follows seven-year-old Lily and her dad on a learning adventure, all thanks to the help of their HP printer. The spot begins with Lily looking frustrated as she struggles with her weather homework alone. But when her dad suggests that they print the assignment, suddenly, a whole new world of learning opens up before them, resulting in Lily producing a full-scale weather project that both she and her dad are proud of.


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Created by Goodby Silverstein & Partners (GS&P) and directed by Smith & Foulkes at Nexus Studios, the film illustrates how “printing brings learning to life” by helping on-screen learning become less isolating and more engaging. The film will be accompanied by a wide range of new STEM printable worksheets all available on HP.com, so that children can bring many elements of the spot to life for themselves. The campaign is a feature of HP’s wider educational initiative “Print, Play, & Learn,” a collaboration with dozens of inventive creators, companies and influencers to bring educational and engaging printable resources to kids of all ages.


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INFORMATION

Ad Agency: Goodby Silverstein & Partners

Client: HP

Title of Creative Work: Magic Carpet

Live Date: 6/17

Client

Chief Marketing Officer of HP: Vikrant Batra

Global Head of Marketing, Print: Deepak Masand

Head of Global Marketing, Print Hardware Systems: Ladd Martin

Manager of the PHS Global Campaign Team: Amy Rowan

PHS Global Campaign Manager: Christine Dion

Global Print Program Manager: Amy Witkop

Creative

Co-Chairmen: Jeff Goodby and Rich Silverstein

Chief Creative Officer: Margaret Johnson

Creative Director: Wes Phelan

Creative Director: Matt Edwards

Art Director: Sian Coole

Copywriter: Jo Cresswell

Account Services

Managing Partner: Leslie Barrett

Account Director: Melissa Buck

Account Manager: Haley Grialou

Assistant Account Manager: Will Young

Brand and Communication Strategy

Partner, Head of Brand Strategy: Bonnie Wan

Group Brand Strategy Director: Kelly Evans-Pfeifer

Group Communications Strategy Director: Dong Kim

Strategy Director: Cassidy Wilber

Senior Brand Strategist: Marisa Perazzelli

Senior Communications Strategist: Matt Hudgins

Brand Strategist: Briana Patrick

Production

Co-Director of Production: Leila Gage and Margaret Brett-Kearns

Executive Producer: Stephanie DeNatale

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Coordinator: Howie Mapson

Business Affairs Manager: Kristian Evanculla

Production Company

NEXUS STUDIOS

Directors: Smith & Foulkes

Producer: Tracey Cooper

Production Manager: Derek Walsh

CG Supervisor: Dave Hunt

Animation Lead: Steve White

3D Lead: Carl Kenyon

2D Lead: German Diaz

Concept Designer: Ben Plouffe

Character Designer: Melanie Climent

Designer: Signe Cold

Matte Painter: Melanie Climent

Animator: Dom Griffiths

Animator: Clement Fassler

3D Generalist: Andrew Spence

3D Generalist: Joao Rema

3D Generalist: Fabien Glasse

3D Generalist: James Drummond

3D Generalist: Darren Rolmanis

3D Generalist: Matteo Antona

3D Modeler: Matt Clark

3D Modeler: Andy Hickenbottom

Rigger: Lea Georges

Storyboards: Adam Beer

Texture Artist: Eva De Prado

VFX Artist: Tim Bacon

Groom Artist: Fabio Messina

Editor: Dave Slade

Pitch Designer: Ieuan Lewis

Pitch Coordinator: Hannah McCarthy

Compositor: Gianluca Dentici

Compositor: Osman Baloglu

Sound Design + Mix

Factory Studios Ltd

Sound Design & Mix: Anthony Moore

Audio Producer: Deborah Whitfield

Music Production Company

SIREN

Composer: Chris White

Music Producer: Sean Craigie-Atherton

Music Publisher: SIREN Publishing Ltd

VO Casting

Sound and Fury

Role of Lilly: Mabel Cresswell

AVO: Charlie Coletta

All images with courtesy of NEXUS STUDIOS

https://nexusstudios.com



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