Linetest TV creates “Less Noise, More Life“ project for WWF Arctic Programme to raise the awareness of underwater noise pollution in the Arctic Ocean.
Follow the incredible life journey of Bowhead whales in the Arctic ocean and raise awareness of our human progress’s impact on their lives. The inspiring voiceover for this spot is revered and renowned Cree/Métis actresses Tantoo Cardinal. Data provided by WWF reveals the growth in shipping traffic in Arctic sea lanes and points out that as sea ice recedes due to rapid climate change, more ocean areas are opening up to shipping, exacerbating an already dire situation.
“Less Noise, More Life”:
Client: WWF Arctic Programme
Client roles: Leanne Clare, Sr. manager of communications, Fanni Barocsi, specialist, communications, Melanie Lancaster, Sr. specialist, Arctic species, and Kate Landry, Sr. Manager of operations.
Creative Direction: Hao Chen
Script: Linetest, WWF
Producer: Zoe Coleman
Art Direction: Sean Richardson, Duncan Patterson
Animation Direction: Scott Jonsson, Hao Chen
Storyboarding: Sean Richardson, Christian Rubio, Jihoo Park
Design & Illustration: Sean Richardson, Melissa Cho, Sophia Ouellette, Kelly Nakamura, Jihoo Park
Animation: Scott Jonsson, Duncan Patterson, Florian Perron, Henrique Barone, Christian Rubio, Jose Pena
Compositing: Duncan Patterson
VO: Tantoo Cardinal
Music & SFX: Ambrose Yu
Images with courtesy of Linetest TV