ManvsMachine teamed up with LOLA MullenLowe to reimagine what Magnum’s iconic product shots could be. From the classic ‘pour’ to the mouth-watering ‘crack’, ManvsMachine exploded, twisted, melted, and dripped pure chocolate bliss all over the screen.
The “Remix” product line demonstrates the multiple ways flavors can combine, experimenting with fresh and modern takes on the various ingredients. In response, ManvsMachine turned the ice cream world upside down with a mind-bending, chocolate-melting medley.
- Client: Magnum
- Agency: LOLA MullenLowe
- Concept, Design & Direction: ManvsMachine
- Audio: Phil Bolland @Factory