Leading design company PriestmanGoode has unveiled its vision for the future of autonomous ride-hailing vehicles:
The starting point for the design was to look at London-ness. From the city’s rich and vibrant history, its sense of tradition and flamboyant edge to London’s reinvention as a center for culture, and its leading global presence in design, engineering, and technology, the PriestmanGoode team harnessed a wealth of references to create an aesthetic that represents this great mix of heritage and innovation. The New Car for London combines simple geometric forms with contemporary angular details inspired by London’s brutalist architecture. At 3.6 meters in length, the New Car for London is the size of a compact vehicle, but with maximized internal space. The vehicle has been designed with a large amount of glazing to give passengers a view of the city.
