How Studio Sentempo created Moooor’s elegant and sustainable visual identity
Moooor, an Italian brand specializing in complete and natural supplements, required a visual identity that would elevate both its high-quality products and its commitment to sustainability. Studio Sentempo, founded by Mario Coppola and Alessandro Fantoni, was entrusted with this task, leveraging its expertise in 3D motion and art direction to craft a refined and compelling narrative. With a focus on premium aesthetics and an essential approach, the studio developed a visual language that made the product the true protagonist while maintaining a balance between natural beauty and striking contrast.
The project required a meticulous approach to branding, web design, and key visuals, ensuring that Moooor’s identity resonated with its core values. The team at Studio Sentempo curated a look and feel that embodied natural, delicate, and colorful elements while integrating depth through color, light, and shadow. This careful interplay added dimension to the visuals, enhancing the richness of the brand without overwhelming its inherent simplicity. The goal was to highlight Moooor’s sustainability-driven mission and product excellence through a design that felt both organic and sophisticated.
Through expertly crafted shots and motion clips, the studio captured the essence of Moooor, ensuring that every visual element reinforced the brand’s uniqueness. The challenge lay in maintaining a soft and natural aesthetic while introducing sharp contrasts to create depth, a balance that was achieved through precise art direction and technical execution. By combining creativity with innovation, Studio Sentempo successfully translated Moooor’s philosophy into an engaging and cohesive visual identity.
Studio Sentempo’s adaptive approach ensured that the brand’s story was not only told but also elevated, reflecting its premium positioning and eco-conscious ethos. With a commitment to delivering high-quality results, the studio transformed Moooor’s values into a visual experience that feels both aspirational and authentic. The collaboration resulted in a distinctive identity that sets Moooor apart, reinforcing its dedication to natural well-being and sustainable innovation.
All images courtesy of Studio Sentempo, shared with permission
