How FutureDeluxe captured the essence of Renault Emblème’s sustainable innovation
Renault’s Emblème concept car represents a significant leap towards decarbonized mobility, pushing the boundaries of automotive innovation. Unveiled at the Paris International Motor Show, this avant-garde demo vehicle embodies Renault’s commitment to reducing CO2 emissions throughout its lifecycle. FutureDeluxe, known for its expertise in crafting immersive visual narratives, was entrusted with the task of bringing Emblème’s vision to life through a captivating film and a series of compelling visuals.
In close collaboration with the Renault Design Team, FutureDeluxe meticulously translated the essence of Emblème’s innovative design language. The project’s focus revolved around showcasing the car’s circular manufacturing approach, particularly the sustainable upholstery materials and the advanced carbon-reducing methods employed in its chassis. The film also highlights the revolutionary dual-engine powertrain, which combines an electric battery with a hydrogen fuel cell, marking a transformative shift in automotive sustainability.
The creative process behind the film was deeply rooted in research and development, ensuring that every visual element aligned with Renault’s goals of efficiency, sustainability, and forward-thinking design. FutureDeluxe seamlessly blended technical sequences illustrating the car’s aerodynamic sophistication with artistic representations of the CMYK fabric innovation and integrated solar panel technology. These elements not only celebrated the technical prowess of the Emblème but also reflected the evolving identity of Renault’s design language.
The film’s production coincided with the physical development of the Emblème, allowing the FutureDeluxe team an exclusive behind-the-scenes look at Renault’s Technocentre. Observing firsthand how the engineers brought the Emblème concept to life, the team ensured that the visuals accurately mirrored the car’s cutting-edge features and design ethos.
