Craft meets motion in Loewe and On’s Cloudsolo collaboration for Fall Winter 2025
The LOEWE × On Cloudsolo sneaker represents a meeting point between Spanish craftsmanship and Swiss engineering precision, resulting in a design that captures the essence of functional artistry.
As part of the Fall Winter 2025 collaboration, the Cloudsolo introduces a new dimension to movement and design, serving as the first sneaker co-created by both brands.
The collaboration expands beyond footwear into a collection that elevates performance wear into the realm of refined urban style.
Every aspect of the Cloudsolo reflects a shared commitment to technical mastery and meticulous detailing. It incorporates a single CloudTec® Cloud element in the heel, marking a first in On’s innovation history.
Combined with a Helion™ superfoam midsole and a flexible Speedboard, the shoe delivers cushioning and responsiveness suited to both daily wear and active movement.
The Cloudsolo upper is crafted from semi-translucent technical mesh intertwined with LOEWE’s signature pebble toggle, forming a distinctive silhouette that balances elegance and performance.
The design’s visual identity emerges through dynamic contrasts. Adjustable elastic speed laces ensure effortless wear, while the LOEWE × On branding subtly unifies the dual heritage of fashion and functionality.
Available in vivid tones such as Turquoise, Orange, and Lime Green, as well as understated neutrals, the sneaker captures a contemporary spectrum of style.
Complementing it, the Cloudtilt receives a seasonal reinterpretation in Denim Grey and Denim Blue, distinguished by a knitted mesh sock upper and sculpted rubber details that continue the narrative of movement-driven design.
Beyond footwear, the ready-to-wear component of the collection applies performance technology to everyday apparel.
A flocked anorak inspired by LOEWE’s tactile luxury, paired with cargo trousers and adaptable outerwear, reflects a modern rhythm attuned to the fluidity of urban life.
The garments express a balance between protection and freedom, with engineered stripes and seamless base layers enhancing both visual precision and physical ease.
The accompanying campaign, captured by American photographer Ryan McGinley and directed by Bleunuit, centers on the dance collective MazelFreten.
Filmed at the Faculty of Fine Arts, University of La Laguna in Tenerife, the campaign transforms athletic performance into visual poetry.
With movement direction by Ash Rucker, the choreography articulates vitality through gestures of struggle and triumph, embodying how creativity and motion coexist within the contemporary city. Together, the collection and campaign create a dialogue where design becomes movement, and movement becomes an art form.
All images credit: On Running
