Island is a double-decker driverless tram designed for the city of Hong Kong in the post-COVID era.
This highly innovative design concept incorporates industrial design, transportation design, public design, urban mobility, and sustainability. The project includes exterior, interior, and tram stop design. With the Coronavirus pandemic, people are shunning public transport and relying much more on private transport. We wanted to reimagine public transport in the post-COVID era from a prevention perspective. Especially in the densely populated city of Hong Kong, where social distancing is hard to achieve.
The idea of designing a tram is no coincidence: trams are one of the city’s landmarks and the tramways celebrate their 115th anniversary this year. The concept of social distancing, which limits people’s freedom to move and interact became the design challenge and focal point for the new concept. The name Island references the innovative design of the interiors, where large circular benches facilitate social distancing and passengers sit facing outwards in a radial pattern.
The exterior design is inspired by the Hong Kong urban landscape, which features vast surfaces of glass and rounded-corner buildings. Natural light floods the interiors during the day through the curved windows and a domed top, which also provide awe-inspiring views at night. The driverless technology optimizes the interior space of the tram, making it easier to manage travel times and increase onboard safety. The tram has a retractable connector for rapid charging at tram stops.
Large vertical LEDs enhance visibility in all weather conditions. The interior design contrasts with the exterior. Minimalist design, charcoal black walls, soft circular seating, wooden floors, and trims with a natural finish all create a neutral and friendly environment. This chromatic diversity, in addition to the dark color palette, frames and accentuates the beauty of the Hong Kong urban landscape. The simple tram stop structure has sleek, essential lines. Being open on both sides, it facilitates a linear, orderly flow of people and a healthier environment.
The graphics guide passengers through the boarding and payment process, made by Octopus Card, before boarding. This streamlines the boarding procedure and optimizes the available space inside. Island explores a wide spectrum of design aspects, from the product to the urban landscape. It represents the forward-thinking spirit of Hong Kong and introduces a new concept of public transport that overcomes the practice of social distancing. We shouldn’t be dividing and separating but instead rethinking public spaces with a seamless, integrated, and effective design approach.
Ponti Design Studio is a Hong Kong-based product design company specializing in highly distinctive, brand-building, and iconic design. Founded in 2012 by Italian designer Andrea Ponti and Japanese design consultant Shiori Kuroiwa, the Studio focuses on high-end products combining technological excellence with emotional design language. The product range includes technology, high-end electronics, audio equipment, watches and wearables, furniture, and lifestyle products. The Studio also provides branding and art direction services to client companies in North America, Europe, and Asia.