Hublot Tourbillon SR_A showcased in a visually captivating film created by Ditroit
The Hublot Tourbillon SR_A, designed by Samuel Ross, is a striking timepiece showcased in a visually captivating film created by Ditroit. This updated version of the renowned model, born from a three-year collaboration with Hublot, continues to evolve Ross’s original design, elevating it into a sleek grey monochrome masterpiece. The watch is complemented by three differently colored rubber straps, further enhancing its versatility and modern appeal.
In Ditroit’s film, the focus is on the product’s impeccable design and engineering. Through a sequence of carefully curated shots, the hexagonal structures, minimalist aesthetics, and high-performance materials of the watch are highlighted. The artistic use of lighting reveals the elegance of the timepiece, shifting from neutral backgrounds to more industrial settings, creating a dynamic interplay that showcases the distinctive characteristics of the watch, from its refined grids to the intricate tourbillon mechanism.
Comfort plays a central role in the film’s narrative, with the strap becoming the main focus. Ditroit captures the strap’s supple curves and flexibility, symbolizing ease and resilience. The film’s attention to these details reinforces the lightweight design of the Tourbillon SR_A, presenting the watch not only as an art piece but also as an embodiment of wearable comfort. Ross’s focus on material innovation is evident, as the construction integrates elements like shiny metal, soft rubber, and sapphire glass, resulting in a seamless blend of style and function.
A recurring motif in the film is the hexagonal design, a signature element of Ross’s work, which Ditroit expertly incorporates throughout the visual storytelling. These hexagonal patterns appear in various scenes, creating a sense of cohesion and highlighting the uniqueness of the Tourbillon SR_A. This motif acts as both a structural and aesthetic element, reinforcing the timepiece’s sophisticated craftsmanship.
Ditroit’s creative direction injects bursts of green to accentuate key features of the watch, adding an extra layer of personality. Combined with sleek motion blur effects, these green highlights introduce a sense of fluidity and movement, amplifying the timepiece’s core quality of lightness. The artistic choices ensure that each frame feels dynamic and leaves a lasting impression.
From an R&D perspective, the film showcases the deep exploration of materials and form that went into crafting the watch. The creative studio emphasizes the organic evolution of the hexagonal structure, transforming it from a functional component into a visually striking element. This synergy between bright metal, rubber, and sapphire glass results in a bold yet intimate timepiece, offering a unique experience for the wearer.
Ditroit: https://ditroit.it/
Direction
Ditroit
Creative Director
Salvatore Giunta
Design & Development
Mantas Bardauskas
Alessandro Nobile
Claudio Gasparollo
Matteo Nicoli
Marco Serracca
Davide Rubini
Maria Grazia Di Giovannantonio
Alessandra Sartori
Ariel Lu
Producer
Irene Costantini
Audio
Chris Banks
Tom Andrews
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Client
Hublot
Creative Director
Alexandre Bertrand
