Rooted in a legacy of master craftsmanship and driven by a passion for innovation, Eins Zu Eins is redefining the boundaries between art and furniture. Founded by a fourth-generation artisan, the company emerged from the renowned Ludwig Seufert interiors workshop, embracing tradition while fearlessly experimenting with contemporary design.
Through close collaborations with architects and artists, Eins Zu Eins transforms bold creative visions into meticulously engineered, limited-edition furniture pieces — each one a statement of form, function, and artistic freedom. In this interview, founder Matthias Seufert, shares the philosophy, process, and ambition behind a brand that dares to blur the line between utility and expression.
What inspired you to establish Eins Zu Eins, and what vision did you have for the company at its inception?
I’ve always had a deep interest in art and wanted to channel that excitement and innovative energy into furniture design. With Eins Zu Eins, my vision was to create pieces that are not just functional but also bold and inspiring — to treat furniture as an art form in itself.
Eins Zu Eins emerged from the family-owned Ludwig Seufert company, known for high-end interior fittings since 1898. How has this legacy influenced your approach to design and craftsmanship?
Ludwig Seufert has always stood for exceptional quality and deep-rooted craftsmanship. Coming from a long line of master joiners — my father, grandfather, and great-grandfather — I was shaped by those values from early on. At Eins Zu Eins, we aim to uphold those same high standards. We combine traditional craftsmanship with modern fabrication techniques and materials, ensuring each piece we create is both cutting-edge and exquisitely made.
Your company collaborates with renowned architects and artists. Can you describe the process of transforming their visions into tangible furniture pieces?
We intentionally seek out architects and artists because they bring a fresh perspective to furniture — one that breaks away from the conventions of industrial design. These collaborations often present us with concepts that haven’t been seen or built before.
The process typically begins with sketches or CAD drawings. From there, we work closely with the creators to develop the designs into buildable pieces. This involves prototyping, material testing, and engineering solutions to complex ideas — all while ensuring the original vision remains intact. Throughout this journey, we maintain a constant dialogue with the artist or architect to align every technical decision with their intent.
What is the significance of producing furniture in strictly limited editions, and how does this approach impact the design process?
Limited editions allow for true creative freedom. We don’t want our collaborators to be constrained by the typical demands of mass production — like cost efficiency or broad market appeal. Instead, we encourage them to think boldly and freely. This approach not only fosters innovation but also ensures each piece remains unique and special. Limiting production helps preserve that artistic integrity.
Are there any pieces that you consider signature representations of Eins Zu Eins’s ethos?
We have a small but exclusive collection, and every piece embodies the spirit of Eins Zu Eins. One standout is the Never Stop Moving table by MadC. It’s a versatile object — an artwork when folded, a unique console when half-open, and a robust dining table when fully extended. The vivid color designs, embedded into bespoke laminate, make it both striking and durable. With only 50 pieces made, it reflects our commitment to innovation, artistry, and exclusivity.
What is your long-term vision for Eins Zu Eins, and how do you plan to achieve it?
We want to expand the collection by introducing new furniture types and releasing new pieces more frequently. At the same time, we’re aiming to push the boundaries of design even further — diving deeper into the intersection of art and functionality. By refining our processes and choosing even more daring partners, we hope to evolve continuously and keep redefining what furniture can be.
All images courtesy of Eins Zu Eins
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