Working once again with the team at AutoStore, Tendril was tasked with capturing the bright, elegant future of order fulfillment made possible today through AutoStore’s Router, an industry breakthrough in cube storage algorithms.
The film focuses on the human perspective and redefining the status quo of the consumer retail experience. The team was challenged with visualizing the unique benefits of the AutoStore Router-powered system: highlighting the primary selling points of the system, re-familiarizing the audience with the main system modules, and visualizing the processes through simple, abstract visual metaphors. Using bright, engineered surfaces and consoles, we created an intimate and up-close perspective of the brand and user experience. Paired with natural, moving light we curated a tactile and touchable look and feel. Our goal is always to capture people’s hearts and minds, rather than overload them with technical information. This approach is another immediate differentiator for the AutoStore brand.
INFORMATION
Client: Autostore
Production Co Tendril
Creative Director Chris Bahry
Director Joey Recoskie
Executive Producer Ivelle Jargalyn
Producer Leah Wesolowski
Art Director Evaldas Cesnavicius
Design Daniel Lepik, Jonathan Lindgren, Leonardo Bortolussi, Eric Macedo, Joey Recoskie, Sawdust Studio
Modeling Flavio Diniz
Animation Samuel Bohn, Jonathan Lindgren, Joey Recoskie, Leonardo Bortolussi
Maya Hand Animation Will Sharkey
Hand Textures Christian Hecht
Hand Rigging Tyrel Scott
Lighting + Render Brad Husband, Joey Recoskie, Samuel Bohn, Jonathan Lindgren
Compositing Brad Husband
Music + SD Cypher
Audio Script Writing Tara Wright
