Audi collaborates with FutureDeluxe on four rings films for Formula 1 2026
Audi steps onto the Formula 1 stage with a new visual identity crafted by FutureDeluxe, translating the legendary four rings into animated sculptures of engineering and design.
The project, created in collaboration with BBH, introduces a set of films debuting as sponsorship idents on Sky Sports F1 for the 2025/26 season.
Each sequence channels the atmosphere of the track, immersing fans in Audi’s vision for performance, precision, and emotional resonance.
FutureDeluxe reimagines the iconic rings through advanced textures and materials that speak directly to Audi’s DNA. Carbon fibre weaves across fluid surfaces, polished ceramic gleams under cinematic lighting, and mechanical rhythm emerges with the sound design.
Every visual detail connects back to the dynamics of Formula 1 and the technological edge of Audi’s RS models. Instead of static branding, the films bring motion and tactility, positioning the logo as a living emblem of speed and refinement.
The process drew heavily from research on Audi’s production lines, where the interplay of machinery and craftsmanship provided authentic cues for the visual narrative.
Engine movements, pit stop choreography, and braking sequences informed the editing style, mirroring the split-second decisions that define the sport.
By embedding these mechanical gestures into the animation, the team distilled Formula 1’s raw intensity into abstract yet tangible design.
For FutureDeluxe, the challenge extended beyond aesthetics into creating an experience that resonates on a sensory level. The visuals are designed to generate the same anticipation as waiting for lights to go out on the grid.
Soundscapes shift between high-frequency acceleration and deep resonant tones, amplifying the emotional connection. The rings operate not just as a corporate mark but as a storytelling device where light, form, and sound converge to embody Audi’s future in Formula 1.
Launching on Sky Sports F1, the films act as both branding and cultural signal. They reflect Audi’s design philosophy while previewing the energy the company brings to the 2026 season, its first as a full Formula 1 constructor.
By treating identity as experience, Audi and FutureDeluxe capture the essence of the sport: speed, tension, and precision engineered into every frame.
All images courtesy of FutureDeluxe, shared with permission
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