GOOSEBUMPS’s captivating visual storytelling for Shiseido’s Elixir Design Time Serum
Shiseido’s Elixir Design Time Serum stands as a testament to the fusion of advanced technology and premium skincare innovation. Charged with the task of introducing this high-end serum, the creative team at GOOSEBUMPS developed a striking visual piece that encapsulates both the product’s essence and its groundbreaking functionality. This Director’s Cut version offers an elevated glimpse into the intricate artistry and technological precision behind the project.
Elixir Design Time Serum is formulated to address sagging and diminished skin elasticity, harnessing cutting-edge technology to restore a youthful glow. At the heart of this innovation lies the AI-powered “Digital-3D Skin” technology, a revolutionary tool that enables detailed observation and simulation of the skin’s deep layers. This capability underscores the serum’s focus on reinforcing the skin’s support network, a critical element for maintaining firmness and elasticity.
To visually articulate the product’s advanced science and transformative effects, a golden dome was conceptualized and crafted. This dome envelops the serum, serving as a powerful symbol of its protective and rejuvenating properties. The creative execution further extends to precise simulations of the serum’s molecular structure, dynamically illustrating its interaction with the skin’s internal network. These simulations effectively convey the serum’s role in collagen restoration and the reinforcement of the dermal support system, a vital aspect of achieving the “Pearl Glow Skin” effect that the product promises.
This project reflects GOOSEBUMPS’ dedication to pushing creative boundaries. Rigorous research and development in art direction, movement, and simulation resulted in a visual narrative that seamlessly marries technology with aesthetics. The result is an intuitive and captivating portrayal of Elixir Design Time Serum’s unparalleled efficacy, leaving a lasting impression of its transformative power.
All images courtesy of GOOSEBUMPS, shared with permission
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