Ignis explores the technological and environmental impacts of combustion
Optical Arts, a London-based creative studio, explores the intricate relationship between humanity and fire in its project Ignis. Through this visually striking piece, the studio delves into the technological and environmental impacts of combustion, particularly highlighting the significance of the internal combustion engine.
This project urges viewers to reflect on the duality of fire’s role, both as a driver of progress and a source of environmental concern. By showcasing combustion within delicate glass vessels, Ignis transforms a basic chemical reaction into a refined visual narrative, capturing the fragile balance between innovation and sustainability.
Optical Arts’ approach exemplifies a blend of technical expertise and artistic expression. The team, composed of seasoned professionals in film production, direction, photography, animation, and design, has made a mark with its innovative storytelling methods. In Ignis, Optical Arts not only presents fire as a visual spectacle but also encourages a deeper conversation about the responsibilities that come with technological advancements in an era where sustainability is increasingly crucial.
With a portfolio that spans live action, digital media, print, and installations, Optical Arts collaborates with brands, agencies, and creative partners to bring unique ideas to life. Their process, from concept development to final delivery, showcases a dedication to pushing creative boundaries. Through projects like Ignis, the studio continues to redefine how visual storytelling can engage and inspire audiences, making a lasting impact in both the creative and environmental realms.
- Direction, Design & Production: Optical Arts
- Creative Direction: Joe Jackson
- Audio: Sonjay Prabhakar
- Camera Assistants: Elliott Lowe, Jack Lovell
- Set Design: Jamie-Lee Harding
- Creative Assistant: Minna Griffiths
- Retouching & Grade: Martin Pryor
