IKEA and Raw Color
In a world where neutrals dominate the interior landscape, IKEA is teaming up with Dutch design studio Raw Color to inject a burst of vibrancy into homes worldwide. The upcoming TESAMMANS collection is not just about furniture; it’s a celebration of the emotional impact and transformative power of colour.
Scheduled for April 2024, the TESAMMANS collection promises to revolutionize the way we perceive and use color in our living spaces. With a focus on unexpected palettes and playful combinations, this collaboration seeks to inspire individuals to step out of their comfort zone and embrace the kaleidoscope of possibilities that color offers. At the heart of the partnership between Raw Color and IKEA is a shared mission: to demonstrate the profound influence of color on our daily lives. Whether it evokes joy or shapes emotions, color has the extraordinary ability to bring life to our homes and improve our overall well-being. Raw Color, founded by Christoph Brach and Daniera ter Haar in 2008, brings a wealth of experience in exploring the intersection of color, design and the human experience.
The unconventional approach to colour theory and keen eye for unexpected connections have earned them recognition in museums and galleries worldwide. The collaboration with IKEA is a huge opportunity for us to share our vision with a wider audience,” remarks Brach and ter Haar. By creating everyday objects that incorporate our unique design language, we aim to invite more colours and joy into people’s lives. The TESAMMANS collection represents a marriage of Raw Color’s distinctive aesthetic—characterized by minimal shapes and graphic lines—and IKEA’s renowned home furnishing expertise. Together, they aim to demystify the process of incorporating colour into interior design, making it accessible and enjoyable for all.
As designers, Brach and ter Haar draw inspiration from the transformative powers of colour—how it interacts with light, movement, materials, and each other. They recognize colour as a powerful visual tool that has the potential to elevate our surroundings and enrich our lives in countless ways.
In a world where the allure of neutrals often reigns supreme, the TESAMMANS collection serves as a beacon of creativity and self-expression. Whether it’s a vibrant rug, a boldly hued cushion, or a statement-making lamp, each piece invites us to infuse our homes with personality and vitality.
As April approaches, anticipation builds for the launch of the TESAMMANS collection—a testament to the enduring fascination with colour and its profound impact on the way we live, love, and thrive within our living spaces. With IKEA and Raw Color at the helm, the future of interior design looks brighter and more vibrant than ever before.
