Kappiri Studio reimagining sneaker storytelling through 3D innovation
The Nike x Sacai project by Kappiri Studio is a groundbreaking endeavor aimed at redefining the boundaries of 3D motion design. Driven by a passion for innovation, the team embarked on a creative journey to replicate the intricacies of a real-world commercial shoot entirely in a 3D environment. This ambitious approach not only pushed the limits of storytelling but also paid homage to the hybrid design of Nike’s LDV and Waffle Racer sneakers, reimagining them through a futuristic lens.
Central to the project is the theme of fusion, which reflects the harmonious blend of tradition and innovation—a core characteristic of the sneakers themselves. Drawing inspiration from this duality, Kappiri Studio combined 2D and 3D motion graphics to craft a visually dynamic narrative. This effort mirrors the hybrid spirit of the collaboration between Nike and Sacai, emphasizing the artistry and craftsmanship behind their designs. By seamlessly integrating digital and physical elements, the project blurs conventional boundaries, showcasing the transformative potential of modern tools in production workflows.
The project celebrates the spirit of collaboration. Just as Nike and Sacai merged their design philosophies to create something extraordinary, the studio united its expertise in 3D motion design with a commitment to experimentation. This synergy resulted in a visually stunning piece that embodies exploration and storytelling, pushing both technical and creative limits. The immersive experience invites audiences to appreciate the craftsmanship of the sneakers while embracing the aspirational qualities of innovative design.
The standout feature of the Nike x Sacai project lies in its ability to replicate a commercial shoot entirely in 3D, including hyper-realistic behind-the-scenes moments. This approach not only honors the sneaker’s design but also showcases the potential of 3D production to create a tactile, engaging visual experience. By blending simulated reality with cutting-edge storytelling, Kappiri Studio highlights how technology and artistry can come together to present products in an entirely new light.
The journey, however, was not without its challenges. Achieving hyper-realism required meticulous attention to detail, from nuanced lighting and material textures to realistic simulations of human interactions. Balancing the complexity of intricate lighting setups and expansive scenes with workflow efficiency tested the team’s technical expertise. Yet, through refined processes and creative problem-solving, the studio delivered a final piece that harmonizes visual realism with storytelling precision.
Direction: Kappiri Studio
Creative Director: Arun Devarajan
Concept: Cyril Chacko
Modelling: Leonal Chacko, Jickson Joseph, Cyril Chacko
Design & Art Direction: Jickson Joseph, Leonal Chacko, Cyril Chacko Motion Design & Animation: Leonal Chacko, Cyril Chacko
2D Design & Animation: Akshai Shyju
Lighting: Leonal Chacko, Jickson Joseph, Cyril Chacko
Compositing & Sound: Leonal Chacko
Music courtesy: Joey Valence & Brae- PACKAPUNCH
Creative Producer: Sankar Thekkedath
Executive Creative Producer: Parvathy Narayan
