Ledger teams up with Magnane to launch a bold new visual campaign
Ledger, a global leader in digital asset security, has unveiled an exclusive new color collection for its iconic Ledger Nano X and Ledger Nano S Plus wallets, blending advanced security with sophisticated design. These cutting-edge devices are now available in four striking hues: sapphire blue, emerald green, pastel pink, and gold. This innovation reflects the commitment to combining functionality with style, catering to a diverse and growing audience of digital asset users.
To mark the debut of this distinctive collection, Ledger partnered with the Lyon-based creative studio Magnane, renowned for its expertise in 3D visual storytelling. The collaboration, built on a foundation of mutual trust over two years, culminated in a captivating campaign video showcasing the new colors. Magnane’s team of twelve specialists excel in enhancing brand narratives through innovative and immersive visuals, aligning seamlessly with Ledger’s visionary ethos.
The collection aims to empower users to secure their digital assets in a manner that resonates with their personal aesthetic. The Ledger Nano S Plus, the entry-level model, provides a user-friendly solution for asset security. Meanwhile, the Ledger Nano X, designed for mobile convenience, enables seamless access to cryptocurrency on the go. Both models, now available in limited editions, can be purchased immediately through Ledger’s official online store.
Celebrating its 10th anniversary in 2024, Ledger continues to set the standard for digital asset security, trusted by millions of consumers and enterprises worldwide. With over 7 million devices sold across 180 countries, they protect more than 20% of the world’s crypto assets. Backed by the internationally respected Ledger Donjon security team, the company’s commitment to uncompromising security ensures peace of mind for its users in a digital landscape fraught with vulnerabilities.
Magnane’s partnership with Ledger reflects its dedication to bringing brand visions to life through cutting-edge 3D creations. Operating alongside its sister agencies Cher Ami and La Grande Maison, Magnane forms part of a dynamic trio that integrates visual storytelling, digital expertise, and strategic innovation to deliver comprehensive creative solutions.
With this latest collection, Ledger reaffirms its position not just as a security leader but also as a brand that understands the intersection of technology, design, and individuality. This release invites users to express their personal style while safeguarding their digital assets, embodying Ledger’s ethos of “security without compromise.”
All images courtesy of Magnane, shared with permission
Client: Ledger
Direction & Production: Magnane
Ledger’s Creative Team: Jules McLean & Damien Piechaczyk
Concept & Storyboard: Damien Piechaczyk
Magnane’s Lead & Art Director: Dimitri Jeanselme
Look Dev Artists: Markus Gonser, Dimitri Jeanselme, Damien Piechaczyk
Compositing: Anthony Vocale
Editing: Dimitri Jeanselme
Sound Design + Music: Julien Brx
