In a world where the importance of sustainability and ecological preservation has never been more critical, the Kingdom of Saudi Arabia is setting an exemplary model for the world with its visionary project, NEOM. The Board of Directors of NEOM has recently announced a new jewel in its crown, Leyja, a tourism destination nestled within the breathtaking landscapes of northwest Saudi Arabia. Leyja is more than just a place; it is a testament to the Kingdom’s commitment to ecotourism and a reflection of the ambitious Saudi Vision 2030.
Leyja’s location, extending from the picturesque Gulf of Aqaba coast to the heart of the ancient wadi, offers a unique blend of history, mythology, and natural beauty. Here, 400-meter-high mountains, shaped over centuries by the relentless forces of nature and water, cradle a pristine valley that is set to become a haven for eco-conscious travelers and adventure seekers.
One of the defining features of Leyja is its harmonious relationship with nature. Building upon NEOM’s mission to designate the majority of its land as a nature reserve, an astonishing 95% of Leyja will be preserved for the environment. In line with this philosophy, Leyja’s development incorporates innovative ecological design and construction techniques, ensuring that the project seamlessly integrates with the natural landscape.
The heart of Leyja will be its three exquisite hotels, each a testament to the fusion of sustainable architecture and environmental preservation. These properties, designed by world-leading architects, aim to provide guests with unique and immersive experiences while operating in harmony with nature.
The first hotel is an adventure lover’s paradise. Its deconstructed design, which seems to ascend the wadi walls like a natural part of the landscape, offers unrivaled opportunities for rock climbing and high-octane experiences in the surrounding area.
The second hotel rises majestically from the rock at the heart of the wadi’s largest oasis, beckoning guests on a journey of discovery. The staircase ascending from the canyon to the property’s entrance provides breathtaking views of the valley’s natural beauty, setting the stage for exploration and wonder.
The third hotel is a wellness retreat that promotes longevity, with a reflective façade that mirrors the surrounding landscape. The wadi’s natural passage through the property offers an interactive and immersive experience for visitors.
Leyja is more than just a place to rest; it’s a hub for experiences and activities designed to cater to a diverse range of interests. Guests can indulge in fine dining at contemporary restaurants presented by world-renowned chefs, relax in rooftop infinity-style pools, or embark on guided wadi walks and hiking trails amidst dramatic mountain landscapes. For the adventurous souls, mountain biking and climbing opportunities are at your doorstep.
Leyja is the latest gem in NEOM’s portfolio of ambitious projects, which includes Sindalah, a luxury island; THE LINE, a futuristic cognitive linear city; Trojena, a year-round mountain destination with the first outdoor ski experience in the GCC region; and Oxagon, a reimagined industrial city focusing on advanced and clean industries.
In a world where sustainable tourism is becoming increasingly important, Leyja is a shining example of what can be achieved when visionary planning meets a deep respect for the environment. It not only enriches Saudi Arabia’s tourism offerings but also inspires a new era of ecotourism for the world. As Leyja takes shape, it beckons travelers from around the globe to witness the extraordinary beauty of northwest Saudi Arabia while preserving the planet for future generations.
