Minimalchat’s 3d animations highlighting the innovation of apple watch series 9
MinimalChat, a creative studio renowned for its expertise in 3D CGI animation, has launched two projects in celebration of the Apple Watch Series 9. These animations reflect MinimalChat’s dedication to pushing the boundaries of 3D animation while highlighting key aspects of Apple’s latest wearable technology, such as sustainability and intricate design innovation. The projects showcase the studio’s ability to blend cutting-edge technology with artistic craftsmanship, all while embracing the core values of innovation and environmental responsibility.
The first project, titled “Carbon Neutral,” is a visual exploration of sustainability, focusing on the Apple Watch Series 9’s eco-friendly advancements. This piece highlights the carbon-neutral footprint of the device, integrating themes of environmental consciousness with the sleek design of the product.
MinimalChat’s Creative Director and Co-Founder, Bel R. Tarducci, explains that the studio aimed to capture the essence of sustainability through intricate textures and refined details, avoiding a literal representation.
Through extensive design tests and material exploration, the team managed to craft a visually engaging piece that emphasizes both innovation and ecological awareness. By layering various techniques and experimenting with different lighting setups, they achieved a depth that elevates the animation’s message of harmony between modern design and environmental responsibility.
The second project, “Timeless Dance,” brings a different approach, focusing on the interplay of sensuality and precision in the Apple Watch Series 9’s movements. The animation presents the watches in fluid, deliberate motions that convey a sense of intentional craftsmanship. Seba Morales, also a Creative Director and Co-Founder of MinimalChat, shares that this piece aimed to merge bold abstract animations with a striking red color palette, creating a mood that resonates emotionally with viewers.
The incorporation of pixelation effects, reminiscent of CRT screens, adds an additional layer of abstraction, enhancing the sensuality of the movements and showcasing the watches in a way that balances detail with emotion. “Timeless Dance” serves as a powerful example of how MinimalChat can translate technological innovation into a unique visual experience.
- Directed by: MinimalChat
- Creative Director: Seba Morales, Bel R. Tarducci
- 3D Design: Bel R. Tarducci, Seba Morales, Tomás Paul
- 3D Animation: Seba Morales
- Production: Santiago Antin
