OWN believes in shifting the incentive of design from esthetics and function to objects powered by narratives.
With this approach, the object becomes merely the medium. It becomes more about owning a narrative rather than a physical object. The design approach starts from relevant stories challenging the present flows to create the zeitgeist of tomorrow. This explains the drive for advanced technologies, embracing new materials and approach modern themes like lifecycles, digitalization, and the growing demand for shared furniture. These narratives are critically approached by architects, ergonomically shaped by designers, and carefully crafted by engineers.
The narrative was born out of a very simple question: How can one relate to an object in the 21st century when the community has an overabundance of tools to create any abstract shape possible? They inspired by looking at one of the fundamentals of sketching where almost any creative idea starts. Something so simple -understood by anyone – yet so strong, The curve. The narrative starts with physicalizing an ergonomic curve. By bending 3 abstract labile planes along this trajectory and intersecting them, a structural entity is emerging. The two-dimensional line becomes a spatial object, which on its turn creates complex three-dimensional curves.
Nevertheless, the physical presence of one line highlights the simplicity of the narrative. As we are naturally drawn to light, 3mm thin tempered steel plates let the observer discover the ever-changing soft materiality of light framed by the sharp edges. The object becomes the center of a three-dimensional experience characterized by the ambiguity of it not being strictly design, art, or architecture. It results in a piece so striking in geometric simplicity, almost as if… you designed it yourself.
