Equilibrium by Ordinary Folk
“Equilibrium” by Ordinary Folk is a striking example of fully 3D animation, representing the studio’s innovative approach to combining 3D design with 2D animation techniques. The project, showcases their distinctive ability to merge seemingly opposing artistic forces into a cohesive, visually captivating experience.
The studio’s team began with simple geometric shapes and skillfully integrated them with Josh Edwards’ expert use of 3D tactile materials and lighting. This unique fusion of 2D keyframes and seamless transitions with 3D elements resulted in a harmonious balance, a true “equilibrium” of styles.
Ordinary Folk’s creative philosophy shines through in this project, underscoring their belief that every piece of work is an opportunity to craft something meaningful. Through meticulous collaboration, they produce work that not only challenges the viewer’s mind but also stirs emotion, aiming to make the world just a little warmer and more connected. Their attention to detail and emphasis on combining different animation styles create an immersive experience that elevates the visual storytelling process.
