Plat Revolutionizing Desk
In a time where daily routines are dominated by monotonous desk-bound tasks, the craving for a revitalizing change becomes undeniable. Introducing Plat, an innovative concept that effortlessly harmonizes the commonplace with a touch of thrill, reshaping the landscape of workspace dynamics.
Plat’s innovation lies in its fusion of mundane desk activities with the essence of cooking, injecting a burst of novelty into the monotonous grind. Drawing inspiration from the kitchen, Plat encapsulates the essence of opening water in the sink and the aroma of an oven, translating these sensory experiences into its product design. From the playful curves reminiscent of sprayed sauce to the subtle nuances of stacked plates and spices, Plat’s graphic elements mirror the sights and sensations encountered while cooking.
Derived from the French word for “cooking”, the name “Plat” perfectly encapsulates the brand’s core, conjuring visions of culinary ingenuity and progress. Embedded within this choice is a philosophy of intuitive design, effortlessly weaving into the fabric of everyday existence for users.
Plat’s offering its Desk Terriers line, designed to revitalize the spirits of tired desk-bound individuals. The wireless charging cradle, a standout feature of this series, goes beyond merely recharging smartphones; it acts as a catalyst for enhanced productivity. Much like kindling a flame on a stove, lifting the cradle triggers an ambient light, signaling the commencement of a concentrated work session. Over time, the light shifts subtly in color, mirroring the gradual warming in cooking, encouraging users to remain focused and time-conscious.
Behind Plat’s groundbreaking design are visionary minds dedicated to merging industrial design with user experience. Led by Hyunsub Shin, Junyoung Lee, Soobin Cho, and Seoyeong Lee, Plat embodies a harmonious blend of form and function, revolutionizing the way we approach desk dynamics. Plat stands as a beacon of innovation, promising to inject freshness and vitality into every desk-bound moment.
All creditsÂ
- Industrial Design : Hyunsub Shin . Junyoung Lee . Soobin Cho
- UX . Branding : Seoyeong Lee
