Pleix reflects the essence of Moët & Chandon’s artistry and heritage in a extraordinary 30-second visual
Moët & Chandon collaborated with the French creative collective Pleix to bring the concept of “Haute Œnologie” to life in an extraordinary 30-second visual journey. Drawing inspiration from the intricate elegance of high jewelry, the project sought to embody the refined spirit of the brand’s prestigious “Collection Impériale.” The vision was to immerse viewers in opulent, microscopic worlds where effervescent bubbles metamorphose into crystalline forms, ultimately unveiling the iconic Moët & Chandon bottle in a celebration of luxury and sophistication.
The collective’s meticulous approach was central to the project. Every detail was carefully refined to reflect the essence of Moët & Chandon’s artistry and heritage. Post-production was handled entirely in-house, ensuring their creative vision was seamlessly executed without compromise. Adding a distinct auditory dimension, the UK band Plaid provided an evocative musical score, infusing the piece with depth and a sense of wonder that perfectly complemented its striking visuals.
Pleix, a French collective of seven multidisciplinary artists, brought their decades of expertise and innovative perspective to this collaboration. Known for their ability to blend diverse media such as film, music, art installations, and sculpture, their work acts as a playful yet incisive commentary on contemporary society. By reimagining familiar concepts in symbolic and unexpected ways, Pleix offers a fresh lens through which to explore and challenge the contradictions of the modern world.
With over 20 years of experience, Pleix has built a reputation for pushing boundaries in both the art and advertising spheres. Their distinctive approach, marked by a blend of technical precision and creative exploration, has attracted collaborations with globally renowned clients and garnered recognition at leading art centers and festivals around the world.
All images courtesy of Pleix, shared with permission
