PUMA and Heliot Emil Joining forces for the first time
In an exciting first collaboration, PUMA and Heliot Emil have unveiled a captivating monochromatic collection that channels a unique blend of stealth-tech aesthetics and outdoor-inspired utilitarian design. This innovative capsule features an array of footwear, accessories, and apparel, seamlessly integrating Heliot Emil’s vision of subverting traditional lines between form and function. With a keen focus on materials, fabrics, and design, the collection presents a deceptively technical offering that balances simplicity with striking visual appeal, showcasing a deep understanding of contemporary style.
At the heart of the collection is the Sympatex Jacket, which exemplifies the synergy between functionality and design. This jacket is engineered with a three-layer water-repellent membrane and bonded seams, ensuring optimal protection against the elements while maintaining a sleek silhouette.
The inclusion of structural wire enhances the jacket’s unique framing, making it a standout piece for both outdoor adventures and urban exploration. The articulated T-shirt further refines classic menswear styles, constructed from advanced technical fabric that features reflective logos and rubber bitmap badges, adding a modern touch to a timeless silhouette.
The versatility of the PUMA and Heliot Emil range is underscored by the hybrid zip-off pants, which integrate reflective elements and multiple zipped pockets for practical storage. These pants are designed for those who appreciate both style and functionality, allowing for easy adaptation to various environments.
The accessory line enriches the collection with essential items like a cap, gloves, and backpack, all echoing the covert aesthetic that defines this collaboration. Each piece is thoughtfully designed to complement the core garments, ensuring that wearers can effortlessly achieve a cohesive look.
Culminating the collaboration of PUMA and Heliot Emil is the Fast-Trac NITRO 3 sneaker, a bold reinterpretation that highlights the innovative spirit of the partnership. Featuring a custom outsole tread and a knitted upper, this sneaker is designed for maximum comfort and performance.
The wire-driven fit system provides a secure, adaptable fit, while the slip-on design, adorned with a bitmap pattern, adds a contemporary edge. The bespoke grip pattern on the sole is inspired by the dramatic Icelandic landscapes that influence the collection’s technical elements, making these sneakers not just a footwear choice but a statement piece.
All images credit: PUMA/Heliot Emil
