Designer: PUMA
Project Name: Fit Intelligence (Fi)
Project Info: PUMA has recently presented its new cutting edge innovation platform Fit Intelligence (Fi) that is intended to finetune execution fit for PUMA footwear. The first Fi footwear style to be propelled is a shoe that is made for exercises and light running. It utilizes a micromotor to control a remarkably arranged cable framework that “laces” the shoe, either through just swiping on the Fi module up or down. It accompanies a smart detecting ability that learns the shape of the foot of every client and adjusts the attack of the shoe to the person.
Athletes can likewise monitor, alter and finetune fit through a cell phone application. To make things much more user agreeable, customers can make on-the-fly alterations with their Apple watch. “We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation. It pursues PUMA’s vision for execution items that are Adaptive Dynamic and react to users and their condition. Through Fit Intelligence, PUMA has made fit smartness and versatile to every client.
As a leading company PUMA has a 70-year history of being an innovator in sports industry. In 1968, the brand created the main laceless shoe with VelcroTM ties, in 1991 the principal cable closure with the PUMA Disk and in 2016 the first wirelessly associated versatile fit shoe called AutoDisc. The AutoDisc was the antecedent to Fit Intelligence and from that point forward, the organisation has been working energetically on enhancing usefulness, UI and solidness. The outcome is currently an innovation that is littler, lighter and commercial, with a breathable upper for increasingly agreeable trainings.
“As a global investor in wearable technologies, I know how hard it is to get a product like Fi right and after my first week with the shoes, it’s clear that PUMA is taking this platform very seriously and I’m impressed”, said investment icon Bay McLaughlin.
The testers will give their opinion on the ease of use, structure, building, and wearability of the shoe. Through this, PUMA can work connected with its purchasers to make the best smart fitting item in the market. The Fi shoe will be accessible for purchase in 2020.
