Sahrai Milano Unveils Sensorial Rug Experience During Milano Design Week 2025
Sahrai Milano presents an extraordinary fusion of heritage and innovation at Milano Design Week, inviting visitors to discover the art of luxury rugs through an immersive, multi-sensory experience. With a family legacy dating back to 1830, Sahrai is deeply rooted in the rich traditions of Persian carpet-making, and now redefines contemporary rug design through craftsmanship, technology, and visionary creativity. Set within the brand’s two showrooms on Via Manzoni, this event captures the essence of tradition and the thrill of modernity.
At Via A. Manzoni 38, “Sahrai Senses” transforms the showroom into an evocative journey that engages sight, scent, sound, and emotion. Visitors are greeted by the delicate aroma of Persian roses, guiding them through a captivating space where the past and future of rug design converge. A standout piece is the Infinity Rug, animated with immersive video projections and surrounded by an array of exceptional rugs. Among them are antique masterpieces preserved by the Sahrai family for generations, displayed alongside contemporary treasures from the Parsa collection, each crafted using the finest techniques.
The highlight of the collection is an exquisite 19th-century Heriz silk carpet, once commissioned by Shah Naser al-Din Qajar of Iran and now revealed to the public for the first time. This piece underscores the historical and cultural depth of Sahrai’s offerings. In a more intimate space, the Secret Chai Room brings to life the Persian tea ritual—a symbol of hospitality and a heartfelt tribute to visitors. Complementing the sensory experience is the Chroma Gallery, where AI-powered visuals immerse guests in the vibrant hues and patterns that define Sahrai’s design identity.
Just steps away, the Via A. Manzoni 45 showroom hosts “Sahrai Lifestyle,” a live creative workshop showcasing the brand’s forward-thinking vision. Here, the new Denim on Denim Capsule Collection, crafted entirely from recycled denim garments, emphasizes sustainability and innovation. Guests can witness the artistry of rug-making firsthand, from concept development to texture selection, culminating in custom-designed prototypes.
