Takeout 4 is Hair Styling Solution
Jiyoun Kim Studio collaborated with Unix Electronics, a renowned producer of hairdryers, curling irons, and other hair products, to release the fourth generation of the Takeout series. The Takeout series, known for its affordable and portable hair products, specifically targets Generation Z. This project, undertaken as a Total Design initiative, included comprehensive aspects such as product design, packaging design, and brand communication strategy.
For the fourth generation, the design team at Jiyoun Kim Studio, including Jiyoun Kim, Hannah Lee, and Dokyoung Lee, focused on transforming the product lineup into wireless models to enhance portability. Shifting away from the cuteness emphasized in previous generations, the team aimed to convey a new, bold communication message and color scheme that resonates with the current generation.
A key feature in the Hair Styling Iron design is the round structure for hair fixation, centrally placed where the product opens and rotates, providing a unified aesthetic across the lineup. After generating countless prototypes, the team simplified the product shape around this round deco element and ensured a firm and effective grip. The inclusion of an exclusive cover and a dazzling patterned strap further enhanced usability outside the home and strengthened the brand identity.
All Image Credit: Jiyoun Kim Studio
