The Future Fashion 2024: The upcoming digital fashion event in Milan

The Future Fashion: The event bridging the gap between fashion and digital innovation

The Future Fashion event in Milan

The Future Fashion
September 18, 2024 | Lynk&Co, Milan
Theme: Aquatic Depths 

The world of fashion is set to experience a paradigm shift at Milan Fashion Week 2024, with the groundbreaking event, The Future Fashion. This unique gathering, taking place on September 18, 2024, will unveil the transformative theme “Aquatic Depths”, symbolizing the deep, uncharted territories where the fashion industry meets digital innovation. Hosted by IZY Studio and BananaConf Global, the event promises to redefine how fashion is perceived, blending technology with creativity to offer a truly immersive experience.

What to expect on event day

As a part of Milan Fashion Week, The Future Fashion is designed to push the boundaries of traditional fashion showcases. Here’s what participants can look forward to:

  1. Exclusive Networking Opportunities: Attendees will have the chance to engage directly with top industry leaders, innovators, and technology experts, forming connections that could drive future collaborations.
  2. Innovative Fashion Showcases: Cutting-edge trends will be on full display, with exhibitions featuring the latest technological advancements in fashion, including 3D-printed garments, augmented reality (AR) fashion experiences, and AI-generated designs.
  3. Thought Leadership Discussions: Panel discussions and interactive sessions will be led by key experts in fashion, technology, and business, providing insights into the rapidly evolving landscape of fashion.
  4. Cultural Fusion: Immerse yourself in a rich fusion of fashion and technology. Experience firsthand how these two industries are blending to create new possibilities for design, production, and consumer engagement.

This event aims to transform fashion from being seen solely as a physical commodity to an immersive experience, where technology and artistry converge.

The organizers behind the innovation

At the heart of The Future Fashion are two trailblazing organizations, IZY Studio and BananaConf Global, who have combined their expertise to create this revolutionary platform.

IZY Studio: Redefining Phygital Fashion

Founded by Zarina Izy in 2015, IZY Studio has grown into a prominent figure in the world of “phygital” fashion, a blend of physical and digital elements. Since its transition into this hybrid realm in 2021, IZY Studio has been at the forefront of fashion technology, utilizing tools like 3D garment design, 3D printing, and AR experiences to bring fashion to life. Known for challenging the boundaries of traditional design, IZY Studio is a pioneer in integrating advanced tech such as AI and AR into their collections, creating unique pieces that bridge the physical and digital worlds.

BananaConf Global: Driving Conversations at the Intersection of Fashion and Technology

Founded in 2022 by Sander Gansen and Nizzar Ben Chekroune, BananaConf Global is a tech event powerhouse, specializing in Future of Internet gatherings. With a successful track record of hosting events like NFT Tallinn and Web3 x Fashion, BananaConf Global is known for fostering deep conversations about emerging technologies. They bring the tech community and fashion industry closer together, offering a platform where corporations and innovators alike can explore the convergence of NFTs, Web3, and the metaverse.

Why you should attend The Future Fashion 2024

Fashion is no longer just about fabric and craftsmanship; it’s about innovation, sustainability, and the future of consumer experiences. Here’s why The Future Fashion is the must-attend event of Milan Fashion Week 2024:

  • Witness Fashion’s Evolution: See firsthand how fashion is being transformed by 3D technology, augmented reality, and AI. This is a glimpse into the future of the industry, where tech-savvy consumers demand immersive experiences and sustainable practices.
  • Be a Part of Industry Conversations: With panels led by some of the most forward-thinking minds in fashion and tech, you’ll gain insight into the latest trends and innovations driving the future of fashion. Topics like the integration of NFTs and the rise of phygital fashion will be explored in depth.
  • Connect and Collaborate: With a highly curated guest list of fashion innovators, designers, tech experts, and industry leaders, this event provides ample opportunities for meaningful connections and potential partnerships.
The Future Fashion 2024: The event bridging the gap between fashion and digital innovation

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