Y/PROJECT x Salomon collaboration
The collaboration between Y/Project and Salomon has generated considerable excitement in the fashion and sportswear industries, particularly with the launch of the reimagined Speedcross 3 sneaker. This partnership merges Y/Project’s avant-garde design ethos with Salomon’s performance-driven footwear expertise, creating a unique offering that stands out in both style and functionality. The Y/Project x Salomon Speedcross 3 features a lavishly graphic and textured aesthetic, showcasing a blend of opulence and practicality. The sneaker is designed with an adjustable drawstring system that allows wearers to modify the fit and texture, enhancing both comfort and personalization.
This innovative feature reflects Y/Project’s commitment to pushing boundaries in fashion while ensuring the performance standards expected from Salomon. Key elements of the design include bold colorways and intricate fabric choices that elevate the traditional trail running shoe into a statement piece. The collaboration emphasizes a sense of absurdity intertwined with luxury, challenging conventional norms in athletic footwear. Y/Project’s creative director, Glenn Martens, has stated that this partnership aims to explore the intersection of high fashion and sportswear, making it accessible to a broader audience.
All images: Salomon
