‘Lost in the Noise’ opens with the static already there. ‘Woke up to static in my head,’ the speaker says, and the chorus is ‘Can you hear me now?’ The city the song was filmed in has been making this kind of static for years. BeerMaster and Rosalyn Song built the track out of 90s alternative rock and cinematic synth-pop, and the duo filmed the video themselves in the industrial Euljiro streets the song needed.
‘Drowning in the crowd,’ the chorus says, and the listener is in that crowd too. The speaker has been in the static since the song began, and the chorus is the speaker singing anyway. The city is louder than the singing, and the song keeps going. BeerMaster and Rosalyn Song build the production with the speaker inside it, and each time the chorus returns, the song gets louder, and the speaker gets smaller.
Same static, same question, the song ends where it began, and the listener is left inside the static the speaker woke up in. BeerMaster and Rosalyn Song built the track by hand and edited the video themselves, and the song turns into a hand-made cry for help against the loudest kind of music. The last line is ‘Can you hear my voice now?’ and the song goes quiet before anyone can answer.
