Digital Design Days 2026 celebrates ten years of design innovation in Milan
Digital Design Days returns to Milan from May 7 to 9, 2026 with its tenth edition, bringing together the international creative community for three days dedicated to design, artificial intelligence and digital innovation. Organized by founder Filippo Spiezia, the event has grown into one of the most recognized design conferences in Europe, gathering more than 4,000 professionals and over 100 international speakers who are shaping the future of creativity, technology and business.
Celebrating its tenth anniversary, Digital Design Days 2026 focuses on the real impact artificial intelligence is already having across creative industries. Designers, agencies, companies and digital innovators will gather in Milan to understand how AI is transforming creative workflows, production systems and strategic thinking. According to Filippo Spiezia, the goal of the event is not to speculate about distant technological futures but to provide practical insights from professionals who are already integrating artificial intelligence into their work and organizations today.
Over the course of three days, the Digital Design Days conference will host presentations, talks and discussions that address how artificial intelligence is reshaping creative production and design processes in leading companies. Participants will gain a clearer understanding of the tools currently used across the industry, the skills required to remain competitive, and the balance between technological automation and human creativity. The program also examines the opportunities and risks linked to the rapid adoption of AI technologies across design, communication and digital product development.
The speaker lineup brings together some of the most influential voices in global design and innovation. Austrian designer Stefan Sagmeister, a two-time Grammy Award winner known for collaborations with The Rolling Stones, David Byrne and Jay-Z, joins the program alongside Paula Scher, partner at Pentagram and one of the defining figures in contemporary graphic design. Her work includes visual identities for institutions and organizations such as The Public Theater, Citibank, Microsoft and the Museum of Modern Art in New York.
The event will also feature leading figures working at the intersection of artificial intelligence and creative production. Wesley ter Haar, Chief AI Officer at Monks, shares how one of the world’s largest creative companies is integrating AI across its global operations. Georgia Lewis Anderson, recognized for her work developing the conversational personalities behind systems such as Microsoft Cortana and Google Assistant, will discuss the evolving relationship between artificial intelligence, language and creative storytelling.
Other confirmed speakers include Chiara Diana, Vice President and Chief Design Officer at frog, who leads multidisciplinary teams working across design strategy, technology and business innovation. Marina Willer, partner at Pentagram, brings her experience creating cultural and institutional identities for organizations including Tate and Amnesty International. Emily Rickard, CEO of creative studio BUCK, will contribute insights from a company that operates internationally across motion design, brand storytelling and digital experiences.
Beyond the main talks, the tenth edition of Digital Design Days expands into a broader ecosystem of activities. Workshops and masterclasses will provide hands-on sessions dedicated to artificial intelligence tools and emerging design technologies. The AI Innovation Lab will present startups working on new creative technologies, while dedicated networking areas will facilitate meetings between professionals, agencies and companies. The program also includes a celebratory immersive installation created by the studio Rare Volume.
As the official media partner of Digital Design Days, Visual Atelier 8 follows the event’s role in shaping conversations around design, creativity and emerging technologies. Tickets and program updates for the tenth edition are available through the official Digital Design Days platform.
All images courtesy of Digital Design Days
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