“What if the darkness felt like home?” GINAxC poses the question, then answers it with My Darkness (Dorian Gray) — a gothic-inspired club track that transforms revenge into something you can move to. Pulsing with cinematic energy and shaded by her love for one of her favorite films, the song is both seductive and unsettling, luring listeners onto the dancefloor where shadows and desire intertwine.
Helsingborg’s own Swedish–Balkan artist and songwriter has carved a fast, striking path since her debut, already reaching radio stations in over 40 countries. With My Darkness (Dorian Gray), GINAxC pushes further into her signature blend of theatricality and rhythm — proof that her rise is only just beginning.
For those who might not know you yet, how would you introduce yourself?
I am Gina Cinnamoni, known as GINAxC – a Swedish–Balkan artist whose path has always been intertwined with creativity. Music first found me in my teenage years, when I was also working as a model, but what may appear as a late beginning was in truth only a long pause. Returning now, I’ve rediscovered the power, beauty, and freedom that comes with artistic expression.
If you had to bottle up your sound into just three words, which ones would you choose?
If I had to distill my sound into three words, they would be: genre-blended, empowering, and honest. My music is never confined to one box – it shifts between styles and moods, but always carries the same essence: strength, vulnerability, and truth.
Which artists (not only music-related) or moments have left the biggest mark on your music?
I don’t have specific artists or moments that consciously shaped my music. Growing up with MTV gave me expressions, movement, and a love for synth-pop and dance-pop textures. I used to sing along to Tony Braxton’s low notes in Un-Break My Heart and even mimic the Bee Gees for fun, so in a way my voice was born out of humor and play. But when it comes to style, I always search within. I let the subconscious surface naturally, rather than trying to copy sounds I find ‘cool.’ My music is not built on imitation, but on the echo of everything I’ve absorbed – reimagined through my own voice.
When you hit play on your songs, what kind of feeling takes over?
When I hit play on my songs, it feels like meditation. Everything I carry inside manifests through lyrics, loops, and melodies. What takes over is focus, power, and a relentless drive—a reminder of the strength I’ve sometimes been afraid to show. Hearing it outside of myself is like a voice reminding me of what’s within. That’s exactly what I want my music to do for others too: awaken their inner fire and give them the push they need.
Can you walk us through the story or emotion behind this track?
My Darkness, Dorian Gray was born from the same energy I felt watching the 2009 film Dorian Gray with Colin Firth and Ben Barnes—especially the first 75% of it. While I’m more morally grounded than the main character, the track is carried by its hook: ‘No mercy, no mercy, I take, I do, I conquer what I want.’ It’s both a reminder to myself and to others to chase your dreams fearlessly, and at the same time a middle finger to the haters who criticize you for doing your own thing.
As an artist in Sweden, my style doesn’t really fit the national trend—most of my listeners are in Poland, Germany, the UK, Italy, and the US, especially Los Angeles and New York. That makes this track even more of an anthem: a response to broken promises, fake friends, and those who wish you’d just fade away. The lyrics ‘Your face looks just the same / ´Til my smile brings you to shame’ capture that. It’s about embracing bitterness, transforming it into something powerful, dark, and empowering.
If you could team up with anyone in the world—no limits—who would be that dream collaborator?
I don’t really believe in one single ‘dream collaboration’ anymore. When you’re fully immersed in your own creative process, you stop looking at others as unreachable icons and focus on your own expression. But if you had asked me 25–30 years ago, my answer would have been TLC without hesitation.
Today, I can imagine something theatrical with Charlie Mole, who composed the music for Dorian Gray (2009) — that kind of dark, cinematic sound speaks directly to me. On the artist side, I could see myself connecting with Dove Cameron or Kylie Minogue, since parts of their styles align with mine.
And to be honest, a remix would be thrilling — whether by Imanbek, who turned Roses into a global hit, or even LMFAO with their wild I´m Sexy And I Know It energy. That kind of bold, playful touch on my tracks would be pure fire.
Outside of music, what brings you joy or keeps you grounded?
My children are the ones who remind me not to get lost in music promotion or endless hours of creation at the computer — they’re my number one reason to feel life again. I tend to go all in when I commit to something, and during the past year and a half I’ve worked intensely on music, which has brought results: my songs have been played in over 40 countries and on more than 100 radio stations, reaching over half a million streams including my earlier catalog.
Still, real life exists. I’ve never been much of a TV person, but recently my family and I started watching Ghosts (the US version — I love Hetty and Trevor, and my husband says I’m a mix of the two) and Wednesday. It’s become a way for us to share moments together, outside of other activities not at home.
Outside of that, I find joy in things that are connected to the stage itself — singing, dancing — but also in simple things: sitting outside on a sunny day with a glass of apple juice, feeling the sea breeze, the warmth of the sun. Sometimes I seek experiences, sometimes stillness, but in both I find inspiration for the world I create in my music and art.
