Hipanda’s Experiential Space Redefines The Traditional Retail Experience

Exterior facade of the Hipanda flagship store in Tokyo featuring glass storefront and illuminated panda graphic logos

Having access to a real time alternative universe that is populated by angry-eyed miniature cgi pandas, who have incurably adorable personalities, is what happens when one steps foot into the glass and halogen-esq LED lit, Hipanda flagship.

Vertical interior shot of Curiosity-designed Hipanda Tokyo boutique with monochrome black and white futuristic lines

This boutique located in Tokyo who’s interior was designed by Gwenael Nicolas of Curiosity studios, is like entering into the headlight of a jet black Lamborghini Huracan, that has stylistic allusions to Kubricks’ light tiled bedroom from 2001, or with a monochrome infinity mirror space like that of Yayoi Kusama.

Interactive retail space with mirrored walls and ceiling creating infinity reflections of linear LED lighting fixtures

The concept of the art installation flagship is a trend popularized by many style conscious clothing labels, and Hipanda is an exemplary vision of this same fascinating trend. Reflection, refraction, transparency, and movement all play off of each other in this space that smoulders with cool.

Minimalist fashion display corridor inside Hipanda Tokyo with suspended clothing rails and illuminated geometric frames

The AR animations that fly and run as visitors view the shop through their devices, creates a full emersion between fantasy and reality which the boutique itself aids through its otherworldly construction.

Wide interior perspective of Hipanda augmented reality shopping environment with glowing floor panels and tech displays

INFORMATION

For more information, visit the Hipanda website

/

Visual Atelier 8 Edit

Selected stories from VA8.

Have a project to share?