’A New Hope’ is an opening title sequence for the Pause Fest 2019 held in Sydney, Australia designed and directed by Loop studio’s head creatives Alex Mikhaylov and Max Chelyadnikov and produced with a help of an incredibly talented team of professionals from all over the world.
It is a challenging metaphor for everyone affected by the tech age that still considers some developments today as normal in our culture, traditions and society. We are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all bad decisions that we are making today? ‘A New Hope’ digs deep into our worst nightmares and what could happen if we loose control over those exponential tech advances.
This video depicts how popularity mixed with power can easily transform our society into unpleasant and dangerous place. We have a high hope that our collective consciousness will drive us to a much brighter, safer, happier, inclusive and prosperous place. The video has received a lot of positive feedback from professional community and has been featured on a number of festivals and websites such as Stash Media Permanent Collection, Vimeo Staff Pick, SXSW Title Design Official Selection and many more.
