Samsung Try Galaxy campaign by BUCK brings features to life with animation
Samsung has introduced a fresh way to show iPhone users what the Galaxy experience feels like. Working with BUCK, Cheil Worldwide, Amazing People, and artist Justyna Stasik, the company launched the “Try Galaxy” campaign. Instead of presenting a standard product demo, the project transforms features into animated stories that are playful, colorful, and easy to connect with. The idea was to make the Galaxy brand feel creative and approachable while turning a simple QR code scan into an entertaining journey.
The campaign avoids the usual comparison of specs and highlights features through short animated scenes. A giant paintbrush demonstrates Galaxy Themes, characters edit photos while skydiving, and a camper playing guitar under the night sky shows off nightography and the audio eraser. Each scene focuses on how a feature can feel in daily life rather than explaining it with technical details. This approach makes the experience relatable and memorable for anyone trying it.
The design brings Stasik’s original artwork to life with a rich mix of color and animated characters. The animations feel light and playful, drawing viewers into a world that is less about menus and more about imagination. By taking this approach, Samsung shifts attention from hardware comparisons to the emotions and creativity their devices can inspire.
Sound was another key part of the Samsung’ project. Audio partner Sonar created sound effects first, giving BUCK a rhythm to animate around. This method allowed the visuals to move with the beat, creating a smooth connection between what viewers see and hear. It also added personality to each vignette, keeping the experience fun and engaging from start to finish.
The result is a campaign that brings product features to life without feeling like an advertisement. By using humor, metaphor, and animation, Samsung made a technical showcase feel like a story. For iPhone users, it is less about switching devices and more about enjoying a creative world that reflects what the Galaxy ecosystem offers.
Credits
- BUCK
- @buck_design
Executive Creative Director: Gareth O’Brien - Associate Creative Director: Salvatore Scopelliti
- Head of Production: Jordan Howes
- Senior Producer: Chelline Nel, Holly Dyroff
- Art Director: Glen Miralles
- Designer: Glen Miralles, Kane Rowlingson, Lara Lee, Melissa Ya, Pete McDonald, Scarlett Starling
- 2D Animation Lead: Brian Neong San
- 2D Animator (Cel): Brian Neong San, Henrique Barone
- 2D Animator (AE): Gabriel Gareso, Kane Rowlingson, Manu Correa Soto, Max Wanniaratchy, Ryan Bird
- Amazing People – Local Seoul Production
- @ap_amazingpeople
- Executive Producer: Albert Park
- Head of Production: Mina Choe
- Cheil Worldwide – Agency
- @cheilworldwide_official
- Key Visual Artist: Justyna Stasik
- Sonar – Sound Design
- Sound Producer: Ellie Brandwood
- Sound Executive Producer: Haylee Poppi
- Sound Senior Designer: Andy Stewart
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