SF-SO Redefines The Relationship Between Product and User

SF-SO Redefines

SF-SO wanted to redefine the relationship between products and users through the Tamed Digital Product Project by the intuitive physical interface derived from the original form of the product.

Cone Bluetooth Speaker uses gravity sensor technology. Through the gravity sensor, users can power on and off by flipping the speaker, and they can enjoy music automatically through this Bluetooth speaker with a paired mobile device. This gravity sensing supports user to enjoy music without complicated procedures by a simple gesture — Not only does it have functionality, yet it is also aesthetically pleasing as unique home decor and accessories.

SF-SO Redefines

Ball Internet Radio is one of the Tamed Digital Product Project. At the top of the radio, there are three magnetic balls, and these balls act as a button to change the radio frequency by rolling or lifting the balls. This interface is not only intuitive enough for anyone to understand how to use it, but it also provides tactile and visual pleasure whenever users switch the radio stations by moving magnetic balls.

SF-SO Redefines

Traditional wheel-tuned radios have been used for decades by listeners. They provide a simple interface based on a tuning wheel to dial the frequency and marking a needle to show the tuned station. SF-SO would like to take advantage of this intuitive tuning wheel interface by utilizing mental models for our Wheel Digital Radio. The design with a consistent mental model does help users to select the intended mental model to use because at a glance it could be interpreted as radio. Our Wheel Digital Radio is inspired by the traditional wheel-tuned radio and we try to emphasize the analog radio’s intuitive interface. The radio body itself is a tuning wheel and it helps users intuitively understand how it works, and how to use it as usual.

SF-SO Redefines

Over the years, technology has revolutionized our daily lives and influences the ways people act and interact. New technology has created useful tools and multi-functional products that make our lives easier and better. Keyless Smart Lock is one of the examples. SF-SO wants to take these new technologies, but try focusing on an intuitive physical interface and existing interaction of the door lock used in the past. Fingerprint Smart Door Lock is a simple form with the original function of the door lock, and it naturally interacts with people in our daily lives.

SF-SO Redefines


All images with courtesy of SF-SO


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