W1 Curates brings a new creative dimension to Frieze London 2025
This October, London’s creative landscape amplifies with W1 Curates presenting an expansive 2025 Frieze programme that connects art, technology, fashion, and nightlife across the city.
As Frieze London sets the global stage for contemporary art, W1 Curates turns the capital into a live digital canvas, where creativity moves through public spaces and cultural intersections.
The initiative continues the gallery’s mission to transform Oxford Street into an evolving exhibition that reaches millions and positions London as a dynamic nucleus of artistic innovation.
Japanese artist Hajime Sorayama, in collaboration with Tokyo-based gallery Nanzuka Underground, takes over 161 Oxford Street from October 13 to 31, 2025.
Known for his hyperreal chrome figures that fuse sensuality with machine precision, Sorayama presents a dialogue between beauty and technology, questioning the boundaries of human expression in a digital era.
His work reflects a vision of futuristic design and artistic craftsmanship that continues to influence generations across art, fashion, and design disciplines.
On October 16, Marina Abramović joins forces with TAEX for a special panel on The Marina Abramović Element (MAE). The performance art pioneer examines the intersection of digital identity and legacy in the Web3 landscape.
Supported by Rug Radio and Decrypt, the discussion expands on how technology reshapes creative authorship and audience participation, marking a pivotal moment in the evolution of art’s digital future.
The following evening, The Night League, creators of Ushuaïa Ibiza, Hï Ibiza, and [UNVRS], partner with W1 Curates for a panel on Connecting Cultures.
Held on October 17, this conversation delves into the global evolution of nightlife and immersive experience design.
It provides a preview of The Night League’s 2025 Ibiza season and explores how entertainment continues to bridge artistic and cultural boundaries on an international scale.
As the panels conclude, W1 Curates and The Night League host The Frieze Party — a late-night transformation of Oxford Street into a futuristic club environment.
Running from 9 PM to midnight, the event merges visual art, sound design, and performance in a collective expression of contemporary culture, followed by a secret afterparty announced only on the night.
For Frieze 2025, W1 Curates reinforces its role as a global connector of art and audience. Through its large-scale installations, collaborative panels, and digital interventions, it extends London’s cultural landscape beyond traditional spaces.
The programme celebrates creativity as an active, accessible experience — one that evolves with the pulse of the city and reflects the future of cultural engagement.
Al images credit: W1 Curates
