Studio Michal Rosenzweig’s Teller is a well-known bakery based in Jerusalem and provides bread and pastries to the best restaurants and hotels in the city.
The new branch is a part of a 5300 square foot bakery and pastry factory. The bakery Specialty is their sourdough bread therefore it was important for us to place the “bread library” where it’s the first thing you see as you enter the shop.
The design has classic elements referring to the existing brand, however, what makes this shop unique is that you can see almost the entire bakery and pastry factory from the shop so we wanted to incorporate industrial elements as well. From the large viewing window, the customers can see into the baking area and bread oven which is the heart of the bakery and watch the preparation and baking process.