Vincent Laine Immaterial 0001 collaboration with Vestre and Jacques Cartier Studio
Vincent Laine has built a reputation as a designer who balances vision with impact, crafting objects that carry both cultural meaning and commercial resonance. His latest project, IMMATERIAL 0001, presented at Paris Fashion Week, extends this philosophy into a collaboration with Jacques Cartier Studio and Vestre. The result is not a decorative object, but a piece that questions how materials, history, and perception converge to form meaning in design.
The bench is constructed from two materials sourced in Sweden: pine and galvanized steel. On the surface, both are ordinary. Yet in Vincent Laine’s hands, their familiarity becomes a tool for narrative. Pine has long shaped Scandinavian life, present in homes, furniture, and cabins. It is democratic and unpretentious, often dismissed for its imperfections.
Here, those knots and marks are embraced, becoming a map of memory etched into the surface. By resisting uniformity, the wood speaks of time, honesty, and connection. Without those irregularities, the piece would risk sterility, appearing less authentic and more artificial.
Steel tells a different story. Most people touch galvanized steel daily without realizing it, on guardrails, poles, or waste bins. It is the material of infrastructure, built for utility but not visibility. That very invisibility makes it compelling in IMMATERIAL 0001. When placed at the center, steel becomes mass, precision, and force.
The contrast with pine is not cosmetic but essential. Warmth confronts coldness. Domesticity meets industry. Each material defines the other. Together, they form the immaterial core of the work: the tension between perception and presence.
The form itself mirrors this dialogue. Inspired by the skeletons of historic boat-building introduced by Jacques Cartier Studio, the structure is filtered through the experimental lens of ANAGRAM, Laine’s independent practice.
The translation is then realized through Vestre’s craft and manufacturing expertise in Norway. This triptych of contributors is not a matter of branding but of authentic presence. Each fingerprint is visible in the result, without compromise or dilution.
From one angle, the bench appears light, almost suspended in motion. From another, it becomes grounded and monolithic, heavy with architectural weight. The pendulum swings between sculpture and furniture, between object and idea. It is familiar yet unexpected, accessible yet enigmatic.
This duality captures Vincent Laine’s long-standing pursuit of design that operates across thresholds, between commercial icons and conceptual provocations.
Over the past decade, Vincent Laine has shaped products for Leica, Hasselblad, and Db that have redefined brand identities while winning recognition for their innovation. At Db, his leadership produced the award-winning Ramverk Pro collection and contributed to attracting investment from LVMH Luxury Ventures in 2024.
Today, he works across two paths: under his own name, building brand-defining icons, and through ANAGRAM, creating speculative works that look toward possible futures. IMMATERIAL 0001 embodies both approaches, operating as furniture and sculpture, product and provocation.
Photography by Einar Aslaksen, with courtesy of Vincent Laine
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